Best of It Cosmetics


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It Cosmetics is no stranger to cult beauty followers. There is not one day that goes by that I don’t hear someone mention their Bye Bye Under eye concealer and it’s been that way for a few years. I thought it was finally time to get my hands on some of these cult favorites to see what all the hype was about. They hype is real. These products are legit and now I get why they’re so buzz worthy.

Best of It Cosmetics!

Innovative Technology is IT. Developed with leading plastic surgeons, IT Cosmetics creates clinically proven, innovative problem-solving makeup and skin care products that harness cutting edge, anti-aging technologies and high performance, skin-loving ingredients to provide you with serious beauty solutions that help you look and feel your most beautiful!

Best of It Cosmetics!

Your Skin But Better™ CC Cream with SPF 50+, $38

The CC Cream is definitely one of their most talked about products, it’s also one of their best sellers. I was super excited to try it out because I’ve always heard such good things. Andplusalso, anything that says it’s my skin but better is something I need in my life. A cc cream is a color corrector and this one gives you a completely natural full coverage finish. It’s got anti-aging serum in the formula as well as SPF. It’s truly magnificent, it covers absolutely everything. I was shocked.


This highly pigmented multi-tasking beauty miracle truly covers everything, will not crease or crack in fine lines, and gives you a healthy, Your Skin But Better® glow. Paraben-free and SPF 50+ UVA/UVB Broad Spectrum, Physical Only, Non-Chemical Sunscreen.



This baby was built to last. I got at least 12 hours out of it with no budging.



A little goes a long way, make sure to blend well to develop perfect color match. Can be used as your moisturizer, Anti-Aging serum, concealer, foundation and sunscreen, based on your coverage needs. You can watch this video for more tips to apply!


Best of It Cosmetics

Hello Light® Anti-Aging Luminizing Crème Stick, $24

This baby is what dream are made of, seriously. It’s like you glow from the inside out with the Hello Light Luminizing Creme Stick. I can spot a good highlight from a mile away and this is just amazing. One of the really cool parts of this stick is that it’s super hydrating. It doesn’t settle or crease, there is no glitter, thus making it the perfect highlighter to get your subtle glow or your strobe on.


Hydrating skin illuminator that conditions and nourishes your skin while giving you the perfect touch of natural-looking radiance. It gives you a healthy lit-from-within glow, that leaves skin silky, velvety and supple without using glitter, plus it never settles into lines and wrinkles! It’s like the look of a face lift in a stick. Developed with leading plastic surgeons, it’s packed with Anti-Aging ingredients such as Hydrolyzed Collagen, Peptides, Hyaluronic Acid, Real Silk Vitamins A, C, E, Grapeseed, Green Tea and Aloe for the perfect “lit-from-within” glow.



Lasts the length of your makeup without creasing.



Following the included face chart, lightly pat crème over the area of your face you wish to appear lifted, add light to, or bring forward, such as the center of your forehead, your cheek bones, or straight down the bridge of your nose. This product can also be applied allover for a healthy, lit-from-within glow. Can be applied directly onto bare skin or over your foundation.


Best Of It Cosmetics Best Of It Cosmetics

Brow Power® Universal Eyebrow Pencil, $24

Another one of the It Cosmetics best sellers is their Brow Power Universal Eyebrow Pencil. For awhile I was strictly a powder girl when it came to brows. This brow pencil changes the game though. It will basically slay your life. Somehow it just perfectly matches my eyebrows and blends into perfection.


The oval shaped tip is perfect for both thin and thick brows. The spooley end brush gives a natural polished look! Developed with leading plastic surgeons, our proprietary anti-aging technology infuses a blend of brow-conditioning ingredients including Saw Palmetto, Nettle Extract, Green Tea, Biotin, Lecithin, Vitamins A, C, E, Grape Seed and Panthenol. Our exclusive, transforming shade adjusts to every hair color based on how hard you press to give you a beautiful, natural-looking brow.



It has the power to stay. It’s absolutely amazing.



Apply lighter, softer strokes to match lighter color hair including blonde and silver. Press harder for darker hair including medium- brown to black. As a finishing touch, lightly brush through brows with the spooley brush for a natural, polished look. Full brow lift instruction diagram included with each pencil.


Best of It Cosmetics!

Bye Bye Under Eye® Anti-Aging Concealer, $24

I will never look at another concealer the same way again. This stuff is magical. It’s basically the unicorn of under eye concealers. I promise. It blended out super easily, blends like perfection, and overall just rocks my socks off.


An award-winning Anti-Aging, full coverage treatment concealer that delivers highly pigmented natural-looking perfect coverage. Bye Bye Under Eye® uses Anti-Aging technology to help treat the appearance of lines, wrinkles and discoloration, conceal dark circles, age spots and redness, conceal facial imperfections without settling into lines and wrinkles; and helps to diffuse the appearance of wrinkles instantly.



12+ hours of wear time. It packs a punch, for sure.



A small amount of this highly pigmented formula goes a very long way. Apply alone using the IT Cosmetics® Heavenly Luxe® Dual Airbrush Concealer Brush or with clean fingertips for full coverage and a radiant, hydrated, dewy glow. For a more matte finish, set with IT Cosmetics® Bye Bye Pores® Silk HD Micro-Finishing Powder.


Best of It Cosmetics Best of It Cosmetics

My Sculpted Face, $38

Some are saying that the contouring look is on it’s way out for 2016. But I’m not in that camp, I feel like a gorgeous, subtle and natural contour is a trend that is timeless and will be sticking around. This universal contour palette is perfect for when you’re wanting to achieve that look.


A universal, naturally pretty contouring palette that allows you to bring out your most beautiful features, and even hide the ones you want to minimize. Whether you want to bring out your cheek bones, slenderize your nose or forehead, look more lifted, hide a double chin or simply learn how to embrace your unique features, this palette complete with detailed instruction guide will be your beauty best friend!



Follow the detailed face sculpting chart for reference. Apply as the final step in your makeup routine, over the top of your foundation. Using The Heavenly Luxe® Mega Fan Brush or the Heavenly Luxe® French Boutique Blush Brush, dust on one or more of the contour shades in areas that need to be minimized. The contour powder should be a few shades darker than your skin tone and should mimic the color of a natural shadow. Next, dust on one of the highlighting shades to areas that need a bit of enhancing. The highlighting helps maximize your best features by pulling them forward. Complete instruction guide included with special sections on how to enhance or hide each desired feature.


Best of It Cosmetics Best of It Cosmetics

This palette has a shade for most every skintone and occasion. If you’re looking for a darker contour, these two shades will be perfection.

Best of It Cosmetics Best Of It Cosmetics

I am super pale so I usually do a combo of the medium shades with a tiny bit of the darker shades and it works out great.

Best of It Cosmetics Best of it Cosmetics

And of course, no contour palette is complete without your lightening shades. I absolutely love these.

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Best of it Cosmetics


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